[Lecture] Advertising Operation Process and Creative Thinking under Intelligent Media Technology

Speaker: Prof. Song Ruotao (Henan University)

Date: June 2, 2024 (Sunday)

Time: 19:30-22:30

Venue: Online (Tencent Meeting: 506-410-222)

Report Introduction: The report provides an in-depth analysis of the evolution of advertising operation processes based on the emergence and application of media technology since the reform and opening up, through four stages: the traditional media technology phase, the PC internet technology phase, the mobile internet technology phase, and the intelligent media technology phase. This analysis aims to align advertising creativity with the positioning requirements of advertising functions in the era of intelligent media technology, thereby achieving the goals of advertising.

Introduction to the speaker: Song Ruotao, the head of the Advertising Department at the School of Journalism and Communication, Henan University, and the overall person in charge of the Henan Province division of the National College Students’ Advertising Art Competition. He is mainly engaged in teaching and research in advertising planning and creativity, brand culture communication, and marketing science. He is the editor-in-chief of Chinese Tourism Culture and a co-editor of textbooks such as Introduction and Reading Materials of Chinese Historical Collections and Guidance to Chinese Historical Books. He has published many articles in core journals such as Historical Monthly, Journal of Henan University, News Fans, and in Guangming Daily.

Source: NYNU Academic Activities (Chinese)

https://www.nynu.edu.cn/info/1048/27930.htm