[Lecture] Theoretical and Practical Exploration of the Integrated Development of Culture and Tourism in China

Speaker: Professor Liang Xuecheng ( Northwest University)

Date: July 2, 2023

Time: 9:00 am

Venue: S605, Yifu Building, Central District

Abstract: I. Development background: 1. Economic situation; 2. Market changes; 3. Policy promotion; 4. Technological progress.

II. Theoretical research: 1. Cultural industry (connotation, type, characteristics, boundaries); 2. Tourism industry (connotation, type, characteristics, boundaries); 3. Cultural and tourism integration (conceptual connotation, development logic, measurement indicators); 4. high-quality development (conceptual connotation, evaluation model).

III. Practical exploration: 1. Three characteristics; 2. Four requirements; 3. Five combination; 4. Six major issues; 5. Case analysis.

Introduction to the speaker: Professor Liang Xuecheng, PhD supervisor, director of the Department of Tourism Management, Northwest University. He has been engaged in the teaching and research of basic tourism, cultural tourism, integration of industry and city, and has published more than 50 academic papers, participated in the compilation of nearly 10 textbooks and academic works, and presided over and participated in nearly 30 national, provincial and ministerial level and other various research programs.

Source: NYNU Notice (Chinese)

https://www.nynu.edu.cn/info/1048/26326.htm